And the winners are…

At Avantgarde East Paris location – Julie Feyen
At Avantgarde West – Cindy Jewett

“We truly are a different kind of salon,” says Bonnie Moore, Salon Owner. “It’s our mission to make a difference in people’s lives, my staff’s lives, and for every client that walks in the door,” says Moore. From a warm greeting upon entering the salon, a relaxing and enjoyable atmosphere, to friendly and expertly trained staff, you immediately sense the difference when you walk in the door.

With locations in Grand Rapids and Hudsonville, Avantgarde is a full service salon and day spa, providing head-to-toe services to enhance your beauty. Committed to offering their clients only the very best services and products available, each service and product line is selected with health and restoration in mind. Avantgarde features Kemon Hair Color from Italy, a PPD and ammonia free color line, glominerals makeup, which was voted best mineral makeup, and MoraccanOil, just to name a few.

For more information about Avantgarde dè Salon & Spa and their services please go to www.avantgarde-salon.com or by calling 616.575.0375.

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I spent 8 weeks in serious pain from sciatica. I was on prescription pain medications and going to physical therapy. I was desperate to avoid any form of surgical intervention, and I needed relief! I have had massage treatments all over the United States but Sara’s treatment is totally unique. When I arrived for my first [massage] I could barely get on the table. She asked specific questions about my pain. After a one hour treatment, I had the ability to move without pain. She gave me additional stretches to do at home. That night, I slept incredibly well, without my pain medication. When I compared the cost of physical therapy twice a week and the time commitment needed I realized that the best treatment and the most cost effective is the one hour massage with Sara once a week. She is the best!

- Judy from Grand Rapids

Avantgarde is committed to providing cutting edge, high-quality, healthy products and Glōminerals is just that. “We’re so pleased to be able to offer this great new skin-healthy makeup line to our clients,” says Bonnie Moore, Salon Owner. “From the moment you put it on you’ll be able to see and feel the difference,” says Moore. Designed with healthy skin in mind, these products heal and protect the skin. glōminerals is uniquely formulated with pharmaceutical-grade ingredients, triple-milled minerals and an advanced antioxidant complex of Vitamins A, C, and E and green tea extract. All of these elements combine to give your skin a healthy, luminous complexion and a stunning glō!

glōminerals provides broad-spectrum UV protection and helps to defend against free radical damage. In addition it is talc-free, non-comedogenic and free of perfumes and chemical dyes, making them suitable for even the most sensitive skin types, including those with acne and rosacea.

For more information about the glōminerals Launch Event or this great new makeup please contact Avantgarde dè Salon & Spas at 616.575.0378 or www.avantgarde-salon.com.

Although the salon has continued to grow, it has not been immune to the effects of our economy. Yet it continues to keep its mission of ‘Making a Difference’ the driving force. “You never know the circumstances of someone’s life when they walk through the door. We’re here to make a difference because we know that everyone needs to be pampered,” says Moore.

Following the sudden death of her husband in 2006 Bonnie Moore, of Ada, needed to find a passion and purpose and wanted to make a difference in peoples lives. As a client of the salon, with no industry experience, Moore purchased both salons in October of 2007. After several renovation projects, acquisition of new and exclusive product lines and the addition of a small boutique, Avantgarde has establish itself as one of the finest salon and day spas in West Michigan. Most notably, Avantgarde was named Top Salon in Grand Rapids by the Grand Rapids Press in February of 2009.

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“Clip It For Kids is an event to benefit our most precious treasure, our children,” says Bonnie Moore, Salon Owner. Children With Hairloss is a national non-profit organization that provides wigs to children with hairloss, free of charge. “In this struggling economy it’s more important than ever for local businesses to join together and give back to the community, and that’s what this event is all about,” says Moore.

“Making a difference” is the mission and driving force at Avantgarde dé Salon & Spa. And this mission extends beyond the clients that walk in the door or the staff who work at the salon. It extends to the neighboring businesses and surrounding community.

Hosted and coordinated by Avantgarde dé Salon & Spa, this event hopes to be the first of many collaborative community events to come. Contributing businesses include International Beverage, Vitales of Hudsonville, Hanenburg Builders, Cake Occasions, Besco Water Treatment and Residential Awnings.

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“In this struggling economy it’s important for local businesses to support each other and give back to the community, and that’s what this event is all about,” says Bonnie Moore, Salon Owner. “Making a difference” is the mission and driving force at Avantgarde Salon & Spa. And this mission extends beyond the clients that walk in the door or the staff who work at the salon. It extends to the neighboring businesses and surrounding community. “We wanted to host an event that not only celebrated Mexican culture, but also brought together a community of local businesses,” says Moore.

Supporting local business, working together and giving back to the community are necessary for our local economy to grow and thrive, but it becomes even more critical in a declining, struggling economy. This event is one small opportunity to do just that; to bring neighboring businesses together and open our doors to the community for fun and celebration.

Hosted and coordinated by Avantgarde Salon & Spa, this event hopes to be the first of many collaborative community events to come. Contributing businesses include International Beverage, TCBY Frozen Yogurt, Rainbow Travel and Moe’s Southwest Grill. For more information go to our salon and spa Events page.

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