For two consecutive years, Avantgarde has been awarded ‘Top Hair Salon in Grand Rapids’ by The Grand Rapids Press in an MLive.com readership poll, along with awards for Top Nail Salon and Top Day Spa. “To receive such an honored distinction as Top Hair Salon during our first year of business was truly an amazing achievement,” say salon owner, Bonnie Moore. “But to receive the same award two years in a row, along with two additional ‘Tops’ awards, is a testament to the continued excellence of my team and our mission to ‘Make a Difference’”

As Avantgarde has grown throughout the past year, so has their list of services and new products. In 2011, Avantgarde added the full line of Aveda hair products for men and woman, and they now feature a certified specialist for Great Lengths Hair Extension. In addition, they have added services for feather extensions, LOX Hair Extensions and a revolutionary series of Botanical Hair and Scalp Therapies featuring the new Aveda Hero product, Damage Remedy Daily Hair Repair.

The birth of Avantgarde Salon & Spa was born out of tragedy but has grown to great success. Following the sudden death of her husband in 2006, owner Bonnie Moore, of Ada, needed to find a passion and purpose and wanted to make a difference in people’s lives. As a client of the salon, with no industry experience, Moore purchased both salons with a simple vision, to Make a Difference. After several renovation projects, acquisition of new and exclusive product lines and the addition of a small boutique, Avantgarde has establish itself as one of the finest salon and day spas in West Michigan.

Anniversary 2011 Press Release

Jodi Schmalz, with her stunning runway models.

        
Avantgarde stylist, Jodi Schmalz, recently submitted creative hair styles in three categories for the 2011 Tiffany Awards prestigious Michigan Hairdresser of the Year Award. Jodi was the only West Michigan stylist selected as a finalist to compete in a runway competition that was held on October 2nd, in Detroit, MI. Congratulations Jodi!

The categories from left to right are Hair Color, Formal and Women’s Editorial, respectively.

Since opening its doors in October of 2007, ‘Making a Difference’ has been the driving force at both salons. “You never know the circumstances of someone’s life when they walk through the door. We’re here to Make a Difference because we know that everyone needs to be pampered,” says Moore.

Following the sudden death of her husband in 2006 Bonnie Moore, of Ada, needed to find a passion and purpose; and, wanted to make a difference in people’s lives. As a client of the salon, with no industry experience, Moore purchased both salons with a simple vision, to Make a Difference. After several renovation projects, acquisition of new and exclusive product lines and the addition of a small boutique, Avantgarde has establish itself as one of the finest salon and day spas in West Michigan.

Like all small businesses in Michigan, Avantgarde has felt the impact of a struggling economy, yet they continue to beat the odds. “I feel so blessed to have a business that is able to continue to grow throughout this down economy,” says Moore. Through it all, Avantgarde continues to strive to make a positive impact on the community, its clients and its employees, by hosting community events, giving away Mom Makeovers for Mother’s Day and sponsoring fundraising events for local missionaries and Children with Hair Loss.

And the winners are…

At Avantgarde East Paris location – Julie Feyen
At Avantgarde West – Cindy Jewett

“We truly are a different kind of salon,” says Bonnie Moore, Salon Owner. “It’s our mission to make a difference in people’s lives, my staff’s lives, and for every client that walks in the door,” says Moore. From a warm greeting upon entering the salon, a relaxing and enjoyable atmosphere, to friendly and expertly trained staff, you immediately sense the difference when you walk in the door.

With locations in Grand Rapids and Hudsonville, Avantgarde is a full service salon and day spa, providing head-to-toe services to enhance your beauty. Committed to offering their clients only the very best services and products available, each service and product line is selected with health and restoration in mind. Avantgarde features Kemon Hair Color from Italy, a PPD and ammonia free color line, glominerals makeup, which was voted best mineral makeup, and MoraccanOil, just to name a few.

For more information about Avantgarde dè Salon & Spa and their services please go to www.avantgarde-salon.com or by calling 616.575.0375.

Read Full Press Release

Avantgarde is committed to providing cutting edge, high-quality, healthy products and Glōminerals is just that. “We’re so pleased to be able to offer this great new skin-healthy makeup line to our clients,” says Bonnie Moore, Salon Owner. “From the moment you put it on you’ll be able to see and feel the difference,” says Moore. Designed with healthy skin in mind, these products heal and protect the skin. glōminerals is uniquely formulated with pharmaceutical-grade ingredients, triple-milled minerals and an advanced antioxidant complex of Vitamins A, C, and E and green tea extract. All of these elements combine to give your skin a healthy, luminous complexion and a stunning glō!

glōminerals provides broad-spectrum UV protection and helps to defend against free radical damage. In addition it is talc-free, non-comedogenic and free of perfumes and chemical dyes, making them suitable for even the most sensitive skin types, including those with acne and rosacea.

For more information about the glōminerals Launch Event or this great new makeup please contact Avantgarde dè Salon & Spas at 616.575.0378 or www.avantgarde-salon.com.

Although the salon has continued to grow, it has not been immune to the effects of our economy. Yet it continues to keep its mission of ‘Making a Difference’ the driving force. “You never know the circumstances of someone’s life when they walk through the door. We’re here to make a difference because we know that everyone needs to be pampered,” says Moore.

Following the sudden death of her husband in 2006 Bonnie Moore, of Ada, needed to find a passion and purpose and wanted to make a difference in peoples lives. As a client of the salon, with no industry experience, Moore purchased both salons in October of 2007. After several renovation projects, acquisition of new and exclusive product lines and the addition of a small boutique, Avantgarde has establish itself as one of the finest salon and day spas in West Michigan. Most notably, Avantgarde was named Top Salon in Grand Rapids by the Grand Rapids Press in February of 2009.

Print Full Press Release

Back to Media