October marks the third anniversary for Avantgarde dè Salon & Spa of Grand Rapids and Avantgarde West of Hudsonville. For two consecutive years, Avantgarde has been awarded ‘Top Hair Salon in Grand Rapids’ by the Grand Rapids Press, along with awards for Top Nail Salon and Top Day Spa. “To receive such an honored distinction as Top Hair Salon during our first year of business was truly an amazing achievement,” say salon owner, Bonnie Moore. “But to receive the same award two years in a row, along with two additional ‘Tops’ awards, is a testament to my amazing team of girls and our mission to ‘Make a Difference’.”
Since opening its doors in October of 2007, ‘Making a Difference’ has been the driving force at both salons. “You never know the circumstances of someone’s life when they walk through the door. We’re here to Make a Difference because we know that everyone needs to be pampered,” says Moore.
Following the sudden death of her husband in 2006 Bonnie Moore, of Ada, needed to find a passion and purpose; and, wanted to make a difference in people’s lives. As a client of the salon, with no industry experience, Moore purchased both salons with a simple vision, to Make a Difference. After several renovation projects, acquisition of new and exclusive product lines and the addition of a small boutique, Avantgarde has establish itself as one of the finest salon and day spas in West Michigan.
Like all small businesses in Michigan, Avantgarde has felt the impact of a struggling economy, yet they continue to beat the odds. “I feel so blessed to have a business that is able to continue to grow throughout this down economy,” says Moore. Through it all, Avantgarde continues to strive to make a positive impact on the community, its clients and its employees, by hosting community events, giving away Mom Makeovers for Mother’s Day and sponsoring fundraising events for local missionaries and Children with Hair Loss.